CMO Zone Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress Sure to be a marathon, the hearings could be dramatic or incredibly dull. Greg Sterling on July 28, 2020 at 5:33 pm More At a time of unprecedent political polarization, there’s a rare bi-partisan consensus in Congress that the major U.S. tech companies have too much power. That proposition and its implications for the economy will be at the heart of a hearing tomorrow before the House Judiciary Antitrust Subcommittee. Socially distanced video testimony. The CEOs of Google, Facebook, Amazon and Apple will all give socially distanced video testimony, starting at noon Eastern, and be questioned by committee members, which should make for a marathon hearing. Originally scheduled for Monday, the hearing was postponed because of the memorial service for Congre..
Social Media Marketing Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant Advertisers can now opt to extend the LDU transition period to October. Ginny Marvin on July 29, 2020 at 2:03 pm More On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers. CCPA gives California residents the right to know how their data is being used, what categories of data are being collected and sold (e.g., name, IP address) and the ability to opt out from allowing companies to do so. It doesn’t just apply to business based in California. Like the ..
Display Advertising Did the Facebook Ads boycott actually work? Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's revenues. Greg Sterling on July 30, 2020 at 6:38 am More Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a significant impact on the company’s revenues. The social network reports second quarter earnings Thursday but that won’t reflect July’s numbers. Major brands = 6%. According to data from Facebook and an analysis by Pathmatics, the top 100 brands (by spend) account for only about 6% of the company’s total ad revenue. However, a survey by Digiday reported that 56% of agency clients had stopped spending on Facebook in July because of the boycott; 40% continued to spend and..
Display Advertising Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for GDPR. Ginny Marvin on July 31, 2020 at 8:00 am More Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also moving forward. CCPA opt-out handling Publishers can enable Funding Choices to collect opt-out requests from California residents and comply with CCPA. It is integrated with Ad Manager for desktop and mobile web visits. “Funding Choices detects when a user from California visits a website, shows a CCPA message that allows the user to opt out of the sale of thei..
SEM 5 tips for starting international PPC Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Tim Jensen on July 31, 2020 at 8:05 am More Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this article, I’ll expand on each of these points to help you establish a framework for beginning to target other countries. Budget for different costs by country CPCs and CPMs to compete in ad auctions vary widely by country. You can get a rough es..
SEO Why SEOs should care about brand Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. Robin Lord on July 31, 2020 at 9:05 am More I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I believe that, together, we’ll come to the conclusion that SEOs should be actively involved in brand decisions. I think we’ll agree on that because we don’t have the option of saying “I’m not getting involved”. Because, like it or not, our brand interest is already affecting the performance we are held accountable for, so our best bet is to get ahead of i..
Analytics & Conversion Release Notes: Jivox launches purchase predictions for eCommerce The solution generates and actions real-time purchase predictions. Rodric Bradford on July 31, 2020 at 10:16 am More Jivox, a digital marketing company that drives engagement across paid and owned media, has announced the launch of Kairos, a new patented purchase prediction solution for the eCommerce market. Kairos will be powered by Jivox’s machine learning and artificial intelligence technology, allowing companies to enhance eCommerce marketing outreach with targeted user scores, and product advertising based on exhibited purchase intent. According to Jivox, early testing has resulted in a 200% to 300% increase in conversions. Kairos aims to optimize conversion by combining real-time and first-party user data along with product intelligence. “The key to suc..
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