NewsWhat’s the Distinction Between B2B vs B2C for Paid Social Media?

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences. These differences are particularly evident in the approaches for paid social media strategies. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2B Paid Social Media? B2B buyers are typically large organizations (like enterprise companies, hospitals, or universities) that market their products or services to other businesses. Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. When conducting B2B marketing, the message should focus on logic and ROI, rather than emo..

NewsSiteGround Overview

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. SiteGround is one of the most popular web hosting providers out there. Over two million website users trust SiteGround for their hosting needs. They offer a wide range of hosting options, plans at different price points, and phenomenal customer support. Whether you’re a small blog, medium-sized business, or large online store, SiteGround has an option for you. In a nutshell, SiteGround is a host that your business can grow with, which is pretty darn important. SiteGround Compared to The Best WordPress Web Hosts SiteGround fares exceptionally well against other products in its category. It’s without a doubt a key contender for top web hosting for WordPress services. But what I love most about it is that they’re both extremely scalable and dedicated to supporting your WordPress website. Whether you’ve got 10,000, 25,000, or 100,000 visitors, there is a pla..

News15 Examples of Profitable Banner Promoting

967225_15ExamplesofSuccessfulBannerAdvertising_021621 Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them. Which is kind of the point. Banner ads are a type of paid ad designed to sit seamlessly on the top, sides, or bottom of a website. In many cases, they fit so well they look right at home. Of course, their actual purpose is to drive you to click. Let’s cover what banner advertising is, how to create them, and then explore examples of successful banner ads. What Is Banner Advertising? Banner advertising consists of placing a designed ad on another website. As the name implies, the ad is a banner shape, a long rectangle, either horizontal or vertical. Banner ads are usually at the top or bottom of a website or vertically along the side of a website, next to the main content. Banner ads have been around since the dawn of the internet, allowing website owners to sell ad space, much like a bill..
A Poster a Day Project: POSTER 044

NewsA Poster a Day Venture: POSTER 044

Personal Project: A Poster a DayInspired by a few creatives who've also completed a poster a day project such as Temi Coker, Klarens, Magdiellop & MadebyStudiojq. Figured I would work to accomplish the same, and so far I've been really excited and surprised by what I've designed. Amazing creations are birthed when you simply commit to a process, and…