While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences. These differences are particularly evident in the approaches for paid social media strategies. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2B Paid Social Media? B2B buyers are typically large organizations (like enterprise companies, hospitals, or universities) that market their products or services to other businesses. Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. When conducting B2B marketing, the message should focus on logic and ROI, rather than emo..
967225_15ExamplesofSuccessfulBannerAdvertising_021621 Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them. Which is kind of the point. Banner ads are a type of paid ad designed to sit seamlessly on the top, sides, or bottom of a website. In many cases, they fit so well they look right at home. Of course, their actual purpose is to drive you to click. Let’s cover what banner advertising is, how to create them, and then explore examples of successful banner ads. What Is Banner Advertising? Banner advertising consists of placing a designed ad on another website. As the name implies, the ad is a banner shape, a long rectangle, either horizontal or vertical. Banner ads are usually at the top or bottom of a website or vertically along the side of a website, next to the main content. Banner ads have been around since the dawn of the internet, allowing website owners to sell ad space, much like a bill..
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. SiteGround is one of the most popular web hosting providers out there. Over two million website users trust SiteGround for their hosting needs. They offer a wide range of hosting options, plans at different price points, and phenomenal customer support. Whether you’re a small blog, medium-sized business, or large online store, SiteGround has an option for you. In a nutshell, SiteGround is a host that your business can grow with, which is pretty darn important. SiteGround Compared to The Best WordPress Web Hosts SiteGround fares exceptionally well against other products in its category. It’s without a doubt a key contender for top web hosting for WordPress services. But what I love most about it is that they’re both extremely scalable and dedicated to supporting your WordPress website. Whether you’ve got 10,000, 25,000, or 100,000 visitors, there is a pla..
Personal Project: A Poster a DayInspired by a few creatives who've also completed a poster a day project such as Temi Coker, Klarens, Magdiellop & MadebyStudiojq. Figured I would work to accomplish the same, and so far I've been really excited and surprised by what I've designed. Amazing creations are birthed when you simply commit to a process, and…
Martech: Social Yes, it’s martech, Facebook ads outage: Tuesday’s daily brief Plus texts from brands, the agile CMS race Kim Davis on February 23, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here’s another perspective on “What is martech?” Steve Petersen’s latest contribution (see below) argues that if marketers (or marketing ops professionals) use a solution, then it counts as martech. That’s not what I believe, but I’ll come back to that. One important contribution Steve makes is that he qualifies that affirmation by suggesting that these solutions count as martech if they are part of the orche..
Martech: Social Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack How Josh Dzime-Assison helped build a martech stack to support a new reselling model. Meg Ryan on February 23, 2021 at 1:37 pm More “I haven’t had a ‘real job’ since I was 18 or 19. I’ve always been working different businesses, trying to figure out my path,” said Josh Dzime-Assison, CMO of the reselling platform Vendoo and self-described born entrepreneur, from his home office outside of Washington, D.C. But even his earliest endeavors signaled the approach to marketing that has informed his career ever since and that underpins Vendoo’s marketing blueprint: Grow real relationships organically, and stay focused and agile. Dzime-Assison (pronounced “geeMASSisson”) found his wheelhouse in 2007, when he parlayed his passion for shoes and vi..
Every website needs a hosting plan. But there’s such a wide range of web hosting costs out there. It’s overwhelming for beginners and experienced website owners alike. How much should you pay for web hosting? Are you overpaying for web hosting? How much does web hosting really cost? Some plans start below $1 per month. Others start at over $2,000 per month! To make matters even more complicated, there are 330,000+ web hosting providers on the market today. Trying to find the best web hosting plan for your site without overpaying can feel like an impossible task. Fortunately, I’m going to let you in on a little secret—you don’t need to overpay for web hosting. This guide will teach you the truth about web hosting costs. I’ve identified the top costs associated with web hosting and how to evaluate those costs as you’re shopping around. You’ll learn more about how much you should pay for certain web hosting benefits and whether or not you even need specific features in your hostin..
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Founded in 1996, DreamHost is one of the oldest web hosting services to date. Hosting over 1.5 million websites with 400,000 customers and 750,000 WordPress installations—I think DreamHost is one of the best web hosting services for most website owners. With extensive product offerings that aren’t just limited to hosting plans, DreamHost can help you integrate domain names, website builders, and email hosting into your website efficiently and affordably. It’s web hosting with a purpose and will make sure your site is fast, secure, and up to date for your visitors. DreamHost Compared to The Best Web Hosting Services Compared to other web hosting services, DreamHost is a more well-rounded and inclusive option, with an extensive range of website hosting products for different needs. DreamHost is my top pick for quick and responsive website changes because of ..
Social media is a noisy place. When you log onto Facebook, Instagram, or TikTok, ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. It’s overwhelming at best, and at worst, it makes us feel lonely. For the most part, we aren’t having meaningful discussions or engaging conversations around our biggest passions. Instead, we are mindlessly tapping away or not feeling safe to express ourselves online because of trolls. As a result, people are moving away from crowded online spaces and seeking more curated experiences within niche communities. These platforms bring together people who share interests or experiences—without all the ads and other distractions. What does this mean for the future of social media and digital marketing? In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rat..
Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Baby boomers brought significant economic influence. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. Now, we have Generation Alpha, a demographic of tech-savvy, racially diverse, and unapologetically influential children who will start entering adulthood at the end of the 2020s. But, they’re children. They aren’t our buyers. Why should marketers care about them right now? Studies have shown children under 12 can influence parental purchases of $130 to $670 billion a year. And, it won’t be long before they are the buyers. It’s never too early to prepare. In fact, since the oldest kids in this generation are starting to hit middle school, we may even be cutting it close. Let’s take a look at the climate shaping this upcoming generation and what we can expect from them..